The IT Marketing Agency works across the spectrum of technology businesses from global vendors and distributors to UK resellers. With a background firmly in the channel, we understand the complexities of IT channel marketing but also deliver marketing through to the end user.
We’ve got a strong set of values that the business is built around, and which are literally all over our walls. The most important one could be commitment…or it could be coffee, it’s close. What makes us special is the depth of our expertise and experience in the technology sector, but also our people. New people are interviewed and selected by their peers so we can ensure there is always a great cultural fit.
In June 2016, the IT Marketing Agency was acquired by Sherpa Marketing Ltd.
Sherpa is a specialist B2B technology marketing agency offering no-nonsense marketing solutions to clients who are looking to grow their revenue and ROI, accelerate sales and engage customers. Together we will cover the full marketing mix, from data management, strategic planning, and ABM to content marketing, SEO and paid traffic. Sherpa have over 20 years’ experience in creating and managing full end-to-end marketing campaigns for the leading tech companies around the globe; whether this be direct or through channel partners.
Specialising in Demand Generation, Account Based Marketing, Content, Inbound, Paid Traffic, PPC & SEO, Social, Programmatic and Strategy marketing, we are trusted by vendors, distributors & resellers alike to drive growth across customer acquisition, retention, satisfaction and ambassadorship.
We work with our clients to align their sales and marketing teams, whilst using insight and in-market intelligence to feed effective messaging, segmentation, targeting and positioning to create the best content and drive business performance. We will also deliver real-time tracking and live reporting on campaigns, whilst providing proof of execution. Our clients are Vendors, VADs and VARs throughout the tech industry and include Microsoft, Cisco, Palo Alto Networks, PTC, Talari Networks, Adobe, Celerity and JT.
*Sherpa is listed as number 58 in the Top 70 UK B2B Marcomms Agencies and number 17 in the top 24 UK B2B PR Agencies, as well as being highlighted as ‘one to watch’ in the B2B Marketing Agencies Benchmarking Report 2018.*
Please get in touch to discuss your tech marketing requirements: firstname.lastname@example.org