Lead Terminology – MQL, SQL, tbc?

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Marketing is overflowing with acronyms. ABM, SEO, B2B, B2C, CMS, CRM…the list goes on. And as Marketeers, we are used to dealing with the shortened form of these important marketing terms. However, the issue comes when these acronyms mean different things to different people.

An example of this is when it comes down to lead qualification. There is a huge amount of discussion about marketing and sales alignment across the industry at the moment, and what we can do to create a blended team. However, how can we create sales and marketing harmony when we are speaking different languages? We as marketeers spend our time trying to generate MQLs and nurture them down the funnel to pass on to sales, so that they can become an SQL. However, there is going to be some serious confusion and time wasted if the criteria for lead terminology is not agreed upon from the outset.

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6 ways to optimise your email marketing

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As a marketing agency we deal with numerous campaigns, from multiple clients concurrently. Therefore, it would be easy to sit back and take our foot of the gas a little once we had pressed go on a campaign and let the automated marketing take control, whilst we get the next one out. However, we know this does not work. One of our main daily challenges at Sherpa is Optimisation. We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. So focusing on just one of those categories, what are the six key ways in we can optimise our email marketing?

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