If you are into IT marketing as much as we are, then you have probably already fine-tuned your marketing strategy for 2017…
But wait! We have a few trends in the marketing space that will be making a big impact this year, so you should start thinking about them now to get ahead of the game. Read More
Sherpa Marketing has today announced an agreement to acquire The IT Marketing Agency for an undisclosed sum. Based in Bedford, The IT Marketing Agency is a specialist agency working in the IT sector providing channel marketing services to a wide range of international technology companies.
Tom Perry, CEO of Sherpa, commented Read More
I had a fantastic response to my blog last year ‘What have I learned from my second year in business (which you can read here). It was a very open and honest piece and many people were kind enough to say how much they enjoyed it. There’s no doubt – Year 2 was a tough year for me personally.
Now I’m at the end of year 3 and things have changed again. I feel a bit like Daenerys Targaryen (I wish!), in that I’ve come through the flames of year 2 into a different reality. Year 3 saw more big changes to the business and it contracted in size and the number of clients we were looking after. What’s been really pleasing is that Read More
Now of course I have to admit to an upfront bias with this piece, being the MD of a marketing agency n’all. But it is still surprising how many businesses I come across who are still not convinced that they need a marketing agency at all. So it’s time to put the record straight.
We work with a whole range of businesses, from huge multinationals where we advise and deliver EMEA-wide marketing strategy, to small MSP businesses with only a handful of people. And pretty much everything in between.
There tends to be 3 scenarios that we most often come across: Read More
Are sales and marketing on different planets? Sometimes it really seems as though the two departments are working for different companies, or certainly different goals! And sadly, there is often a disparity between how the two are measured and managed and that in part can highlight these issues.
The way we see it is that sales and marketing are both part of the same process: finding, winning and keeping customers. If you look at a traditional sales funnel, it used to be that sales people went further ‘back’ up the funnel. They did tasks that involved finding new prospects and making first contact. Today, the role of marketing has deepened and broadened meaning that marketing is usually how new prospects and customers are introduced. That’s a good thing, right? Read More
So as we go into year 3 of The IT Marketing Agency, we’ve updated our website again! This is getting to be a bit of an annual occurance and some may say is just vanity, but actually I think it’s more a reflection of how quickly things change in the IT marketing space and the fact that we want to ensure we are keeping up and if we can ahead of those changes.
In fact, this iteration of our website has sent us in the words of Odyssey ‘back to our roots’ (oh yes, if over 40 you’ll now have a lovely little snippet of sound and vision that’s just popped into your head!). The reason for this is two fold really. Read More
Wow. I think that total shock was my first feeling on hearing the news yesterday morning. I only remember feeling affected by the death of one other ‘celebrity’ in a similar way, and that was Princess Diana. Like many people I’ve loved being reminded of the music and images that the genius of David Bowie has brought back to our screens. Also, I’ve had to explain to my children just who he was…which has been weird. For my generation and most people even vaguely around my age he needs no explanation…he was simply a global star that was part of our childhood and youth. I felt compelled to write about my thoughts and reaction to the outpouring of not just grief that the death of Bowie has produced, but the overwhelming feelings of respect and acknowledgment of his cultural importance. Read More
So, is your New Year’s Resolution to go on a diet? Lose weight? Shape up? It’s all too common at this time of year to start planning improvements and a fresh approach. There are a surprising number of parallels between dieting and marketing – especially when you’re looking for a new year’s blog topic! Are you guilty of any of the following?
Last week I was delighted to have facilitated our second IT Marketing Leaders Forum event with my great friend Adam Harris. The event was called ‘Creating a Killer Partner Program’ and it certainly stimulated some lively debate and discussions!
The article I read today was so great about the hare and the tortoise that I just wanted to share it with you. Some of you may have read ‘Thinking fast and slow’ and I guess this article was along the same lines.
It was written by Stephen Guise, who’s website is http://deepexistence.com
He describes the site as providing ‘creative strategies for lasting change’. I find his style warm, engaging and thought provoking. I’d really encourage you to check out his site. For some reason, I can’t see the hare and rabbit story on there, so maybe it was only on the emails that go out. For that reason, we’ve created a quick page so you can read the whole thing, here. Read More
Recent Comments