Sherpa continues to grow into 2019

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Sherpa Marketing have started the new year by bolstering their service provision for clients. The specialist technology demand generation and marketing agency have welcomed four new members of staff to their rapidly growing team of marketing experts.

Lawrence Copeman and Zoe Rooke have joined the client services team, Luke Hartley will be heading up the agency’s Inside Sales team and Katie McCraith has joined Sherpa’s brand-side marketing team.  Read More


The best time to follow up leads in 2019

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Marketing and sales alignment is something we talk about regularly at Sherpa…this is because ”wasted marketing efforts due to misalignment between marketing and sales costs $1 trillion a year”. That is a vast amount of money going down the drain due to poor lead management and follow up. Marketing teams generate leads for their sales organisations, but an alarming 79% never convert to sales, partly due to a lack of nurturing. So, what can we do to improve this? Using insight to refine and plan the follow up process is integral.

The Lead Response Management Study carried out by and publicised by the Harvard Business Review provides us with a framework on which to structure our follow up process. Based on three years’ worth of data, 1500 leads and 100,000 call attempts, they identified four key follow up factors:  Read More

5 ways to keep your marketing real

By | Marketing Strategy, personalisation, Sherpa blog | No Comments

With Brexit and the uncertainty of our future dominating our every newsfeed, it is not surprising that my social media feed is peppered with friends and contacts seeking comfort by looking back at where they have been. The #10yearchallenge is being adopted by young and old, individuals and companies, Jo public and celebrities; many of whom are celebrating changes or showing how far they’ve come in the past 10 years. Times have changed enormously since 2009 and the contrast between the slightly grainy images taken on our trusty Blackberries and the heavily filtered images of today is poignant. We live in a world where digital perfection is eagerly sought after and a Valencia filter is becoming a staple. But can we put a filter on our marketing efforts?

Absolutely not. Despite living in a world where people are shrouding themselves in a rose-tinted filter, they have little time for it when it comes from a sales and marketing perspective. Marketing is getting personal, it has been for a while and, companies have to be as real and as transparent as possible when marketing to these people. So, what can we do to keep our marketing as real as possible:  Read More

team values

team values.

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We made it. We got through the Christmas period and yes, there is going to be some hard graft to reduce the old body fat percentage, which is currently resting somewhere near that of a pork pie, but 2019 is looking promising and I am looking forward to the year ahead and what it has to bring. We have started the year well at Sherpa, welcoming four new team members into the fold and are already implementing our well-made plans for 2019 (we love to plan ahead!). In fact, with our financial year starting in October, we are well in to our FY19 plans.

It has been great welcoming new faces and personalities in to the Sherpa team. With the ever-changing marketing landscape, it’s so important to not only keep the existing members skilled up but also bolster that skill set with fresh expertise.   Read More

A ‘Marketing’ Christmas Carol

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Webenezer Stooge was the sole proprietor of Stooge and Harley Ltd. A strong salesman, he had taken control of his company after his business partner, a marketer named Harley had died. He was a solitary man who liked nothing better than burying his head in his sales figures and planning his next sales target, alone. He once had a big team behind him but he had no time for collaboration and luxuries like creativity and marketing, so slowly it had dwindled and he had become fixated on sales and closing deals. His only companion was a very kind marketer, Bill Hatchett, who despite being thoroughly neglected by Stooge, continued to do whatever marketing his lowly budget would allow. Hatchett dreamed of being able to indulge in more advanced marketing techniques, but he knew that Stooge would never take any resources away from sales, so would never have the budget to carry out PPC, advanced SEO or ABM campaigns. Read More

Marketing mixology – creating the perfect cocktail

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50 ml of Bourbon, one cube or teaspoon of demerara sugar, 3-4 dashes of angostura bitter, one wheel of orange and a dash of club soda. The perfect ingredients to make an Old Fashioned (a few of which may or may not have been sampled at the Sherpa Christmas Party on Friday…). But, how do you get to the end product? Throw it all in a glass and mix it up, surely? Well, yes…if you want a very average, slightly murky, bitty drink. Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at the correct times and the flavours are balanced. (do you see where I’m going with this…?). We learnt this on Friday, during our Christmas party cocktail making lesson and it suddenly dawned on me as I was trying to master the technique of muddling, that actually mixology forms part of what I do every day (there we go…).   Read More

Thats the plan

that’s the plan…

By | Marketing Strategy, Sherpa blog | No Comments

As Christmas fast approaches and 2018 creeps towards the final mile, we at Sherpa are looking toward 2019. In fact, we at Sherpa, have been looking toward 2019 for quite a while. Why’s that you ask? Well, because we are planners. Not in the ‘urban development’ sense, but in the ‘planning ahead is the number one rule of marketing’ sense. We spend countless hours planning campaigns, content, communications, sometimes even blogs! But why?

Well, to use the age-old adage “failing to plan, is planning to fail”. We are a goal driven agency…we have to be, as we have set targets in place from our clients (and for our own marketing) and therefore require a stringent plan to execute all of our marketing prowess. Are we just at risk of wishing our lives away and missing the now, always looking to the future and not focusing on the present? Absolutely not! Creating a full campaign plan, plotting targets, planning all the set content in advance, scheduling corresponding social posts and laying out set metrics, leaves you far more able to focus on the more agile elements of your marketing…’the now’.

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Marketing and Strictly? It’s a 10 from me…

By | B2B, Content Marketing, Sales and Marketing Alignment, Sherpa blog | No Comments

I’d like to say that at 7pm every Saturday night I am in the throes of a prosecco fuelled beautifying session, in preparation for a night on the tiles…but let’s face it, that would be a lie. In fact, I am usually nestled on the sofa, with a cup of tea and something I’ll regret eating, waiting for the latest episode of Strictly. I, along with nearly 10 million other people, who cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts? Well, we could start by moving the office to Blackpool, employing someone called Kevin from Grimsby and upping our fake tan usage, but I’m afraid this is not the answer…so what is? Well, here are five mantras we could all live by!  Read More


ABM, B2B and four key findings

By | ABM, B2B, Content Marketing, Digital Marketing, Marketing Strategy, Marketing trends, personalisation, Sales and Marketing Alignment, Sherpa blog | No Comments

Account Based Marketing (ABM) continues to dominate the conversation amongst marketeers. So much so that last Thursday saw 400 B2B Marketing professionals descend on the Mermaid Theatre in London, for the annual B2B Marketing Conference; this year titled ‘ABM: getting it right and making it happen’. We at Sherpa are not shy when it comes to expressing our love for all things ABM, so decided we would put our money where our mouth is and sponsor this exciting event. Sherpa CEO, Tom Perry, hosted a popular session on Partner ABM and engaging partners through the channel using account based techniques.

The day gave attendees a good chance to network with some fellow ABMers, get more of a gauge on how business leaders are feeling about ABM and listen to some of the more established ABM professionals giving keynotes on their experience. There was a huge amount of information on the table, some of which gave mixed views of ABM approach and highlighted how there is a long way to go in the ABM journey – it is still a relatively unestablished principle and there is a lot of room for best practice to be shared. However, there were definitely some standout points which resonated with the Sherpa team, so here are our four key takeaways.  Read More