Writing your 2016 Channel Marketing Plan? Here’s some tips to help!

By | Content Marketing, Marketing Strategy | No Comments

It’s that time of year again, isn’t it? Everyone is trying to finish up their last bits of marketing activity and decide what to do next year. We’ll all be busy presenting plans to the board, the sales operation or our boss – putting forward our case for budget and as usual trying to justify our existence!2016

It saddens me that still in so many companies marketing is seen as a ‘nice to have’ or a ‘must do’ rather than an essential part of driving the business forward – which is in fact what it really is! Ask most people which organisations they admire and two of the most often quoted are Apple and Virgin. These businesses are ALL about marketing. It’s perhaps the single biggest thing they do right. So why do we as marketers still struggle for airtime, or budget? Read More

The Gamification of Relaxation – and why it helps!

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When I started writing this blog, I wasn’t expecting to write about gamification. I was expecting to write about something a bit more personal and fulfilling! But when I considered the two things I wanted to write about the most – running and meditation I realised that actually some of my drive to do both comes about at least in part because of gamification. Let me explain.Gamification

This year is the year I finally got the Headspace habit. I’ve always been drawn to the idea of meditation but thought that actually there’s no way I could empty my brain, or sit still. So although I read a few books on mindfulness I never really did anything about it. Then earlier this year, a good friend of mine mentioned Headspace. It came about because of a conversation about the founder of Headspace, Andy Puddicombe. She knew Andy very well, and I knew him a little bit (he used to live in Bedford before he became super famous, and once I even helped him with a marketing proposal he’d written!). Read More

Three ways you can spend your leftover marketing budget before Christmas!

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moneyYou’ve executed nearly all your marketing plans for the year, you’ve squirreled and saved your budget in case it’s needed for contingencies or you’ve got an extra pot of MDF from somewhere that you’ve tucked away ‘just in case’…but now it’s almost Christmas (sorry, but it is!) and you’ve got 4 working weeks to use it or lose it! So what do you do? You can’t realistically execute a new campaign before Christmas, you can’t think of something ‘Christmassy’ to do and you’re not allowed to spend it on a huge party – so what are your options?

Well, here’s three things that often get shoved to the back of the pile, but that could actually help make your marketing in 2016 more effective.

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Selling and marketing to the C-suite – what you (and I!) need to know.

By | B2B, Digital Marketing, Marketing Strategy | No Comments

At our recent IT Leaders Forum event at The Ritz, we discussed the completely different approach you need when engaging with the C suite. Whether you’re involved in selling into C level prospects, or if you’re a senior marketer involved in ‘selling in’ your marketing plans, you might be surprised to know that the best way to engage with top level execs is almost totally opposite to the way most salespeople work. It was a bit of an eye opener for me personally, and here’s why:

Based on the modelling of top performing exemplars, those who were must successful – repeatedly winner bigger, and more profitable – work base their conversations on insight, and understand that to be a serious contender they need to be able to quickly create, and demonstrate value.

 We all know that the further up the food chain you go, the busier people are and the tougher they are to reach. According to Seraph Science, only 2% of C level execs’ time is spent with suppliers – or about an hour a week. So how do you break into that space? Read More

Taking risks, and The Ritz

By | B2B, Digital Marketing, Marketing Strategy | No Comments

ritz01Yesterday, we took a big step into the unknown…but it was at The Ritz, which made the experience very pleasant indeed!

As you may know, only a few weeks ago we set up The IT Marketing Leaders Forum, a peer group on Linkedin for marketing leaders in technology businesses. We wanted to form the group to share ideas and provide peer support to the best and brightest in the space. That in itself has been a great success with already around 200 members. Read More

What I’ve learned from my second year in business (or, that difficult second album)

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Windy_roadOh wow. I’ve learned a LOT this year! When I look back at the blog I wrote about my first year in business I want to wince a little bit. In my first year I had a lot of luck, things happened really fast and we grew superfast. We got nominated for 7 awards in our first year – it was awesome!

This year by comparison has been like growing up. We got let down by a few people, we weren’t prepared enough and I personally learnt some very painful lessons. So, in case you’re interested, a business owner yourself, or just enjoy a bit of schadenfreude, here they are: Read More

What I’ve learned from my first year in business – My 5 top tips

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According to the BBC, 4 out of 5 start ups fail. I’ve got through my first year at The IT Marketing Agency and it’s great that now ‘I’ is ‘we’. It’s truly been a rollercoaster ride at breakneck speed, but now the team and I feel like we’ve crossed the first set of hurdles, luckily not fallen at any fences and the next stage is underway. So I thought now would be a great time as a business owner to share what’s helped me, and got me not just through it, but to where we are today.

1. Take a risk (alternatively titled ‘take a calculated risk’)

risk-jumpingI guess without my first tip, I wouldn’t even be here. Sometimes it takes someone else believing in you to give you enough belief in yourself. Particularly if your confidence has taken a battering, or you’ve been working somewhere else where perhaps you weren’t appreciated, or given space to grow. For me, it was literally a toss-up between another / a different full time role, or taking a risk and setting up on my own. The first option was safe, really well paid and for a well known and established channel business. I was recommended for the role and there were a lot of benefits that were clear if I took it. On the other side of the scales was uncertainty, and plenty of it. However, there were also people – past clients, and channel friends who really supported and encouraged me. They believed not only could I do it, but that I’d be mad not to give it a go. So, I took a deep breath and……and I decided I could always revert to plan B and a ‘proper job’ if it didn’t work out.

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