Surviving in the SEO Arena

By | B2B, Marketing Strategy | No Comments

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Google boasts over 3 billion online searches daily and jumping through its algorithmic hoops to get your site at or near the top of any Search Engine Results page is the primary aim of any SEO project.

When building any serious website (or improving an existing one) there are several technical methods you can use to boost your site up the rankings in Search Engine results.

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Selling and marketing to the C-suite – what you (and I!) need to know.

By | B2B, Digital Marketing, Marketing Strategy | No Comments

At our recent IT Leaders Forum event at The Ritz, we discussed the completely different approach you need when engaging with the C suite. Whether you’re involved in selling into C level prospects, or if you’re a senior marketer involved in ‘selling in’ your marketing plans, you might be surprised to know that the best way to engage with top level execs is almost totally opposite to the way most salespeople work. It was a bit of an eye opener for me personally, and here’s why:

Based on the modelling of top performing exemplars, those who were must successful – repeatedly winner bigger, and more profitable – work base their conversations on insight, and understand that to be a serious contender they need to be able to quickly create, and demonstrate value.

 We all know that the further up the food chain you go, the busier people are and the tougher they are to reach. According to Seraph Science, only 2% of C level execs’ time is spent with suppliers – or about an hour a week. So how do you break into that space? Read More

Taking risks, and The Ritz

By | B2B, Digital Marketing, Marketing Strategy | No Comments

ritz01Yesterday, we took a big step into the unknown…but it was at The Ritz, which made the experience very pleasant indeed!

As you may know, only a few weeks ago we set up The IT Marketing Leaders Forum, a peer group on Linkedin for marketing leaders in technology businesses. We wanted to form the group to share ideas and provide peer support to the best and brightest in the space. That in itself has been a great success with already around 200 members. Read More