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Webenezer Stooge was the sole proprietor of Stooge and Harley Ltd. A strong salesman, he had taken control of his company after his business partner, a marketer named Harley had died. He was a solitary man who liked nothing better than burying his head in his sales figures and planning his next sales target, alone. He once had a big team behind him but he had no time for collaboration and luxuries like creativity and marketing, so slowly it had dwindled and he had become fixated on sales and closing deals. His only companion was a very kind marketer, Bill Hatchett, who despite being thoroughly neglected by Stooge, continued to do whatever marketing his lowly budget would allow. Hatchett dreamed of being able to indulge in more advanced marketing techniques, but he knew that Stooge would never take any resources away from sales, so would never have the budget to carry out PPC, advanced SEO or ABM campaigns. Read More

50 ml of Bourbon, one cube or teaspoon of demerara sugar, 3-4 dashes of angostura bitter, one wheel of orange and a dash of club soda. The perfect ingredients to make an Old Fashioned (a few of which may or may not have been sampled at the Sherpa Christmas Party on Friday…). But, how do you get to the end product? Throw it all in a glass and mix it up, surely? Well, yes…if you want a very average, slightly murky, bitty drink. Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at the correct times and the flavours are balanced. (do you see where I’m going with this…?). We learnt this on Friday, during our Christmas party cocktail making lesson and it suddenly dawned on me as I was trying to master the technique of muddling, that actually mixology forms part of what I do every day (there we go…).   Read More