Google Audience Expert Days

Grazia, Google and some very good ideas

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I sat down with Grazia Ladisa, Sherpa’s digital marketing executive and resident Google Guru to chat about two days she spent in London last week at Google’s Audience Expert Days – a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.

Grazia, what was the format of the day?

There were around 60 delegates from various agencies, three google tutors, notebooks, croissants and a really good buzz in the room. The day was hugely interactive, which kept us all engaged. We started off by playing a game of ‘set-up, optimise, bid’, which is Google’s version of Rock, paper, scissors. It was a great way to break the ice with the rest of the attendees and there was chocolate on offer so people were keen to win. I must have had luck on my side though as managed to remain undefeated and took the victory! I have come away with an entire notebook full of notes and ideas, so there is plenty to bring back to the team at Sherpa. Read More

State of Inbound 2018

an inbound state of mind…

By | B2B, Content Marketing, Digital Marketing, General, Marketing Strategy, Sales and Marketing Alignment | No Comments

Every year the kind folk at Hubspot spend countless hours interviewing over 6200 marketing and sales professionals around the world, in different industries, at various levels of seniority from companies of all sizes…and the result? A thoroughly comprehensive report detailing benchmark data on the changing marketing and sales landscape. Gold dust to those in the industry.

However, it turns out that we are pretty kind as well, so we thought we’d let you have a copy too…but for those of you who are reading this between meetings, here is our take on some of their key findings… Read More

Do you need an app for that?

do you need an app for that?

By | B2B, Content Marketing, Digital Marketing, General, Social Media | No Comments

The fight to stay at the forefront of industry development and innovation can be exhausting, In the first quarter of 2018, there were 6,140 new android apps released through the Google Play store, every day. Leading edge or bleeding edge?

Of course, not all of these applications are suitable for business…although, after two years of GDPR prep, I could do with seeing if I can survive a term at Hogwarts (yep, there’s an app for that) as a bit of light relief! With new technologies developing at an incredible speed, it is up to businesses, not to be wooed by the latest app and maintain a focus on strengthening core routes to potential new clients. Read More

The Year of Customer Experience

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Customer expectations are changing. Customers in 2017 expect brands to deliver service and value in any channel, irrespective of the channel or what kind of industry or product your brand represents.

As customer expectations change a new commercial prize is becoming clear (and as an IT Marketing Agency, we want to take that prize). Customer Experience (CX) is the battleground for competitive advantage, where customers will be won or lost.

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Avoid Too Much Content on your Website

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Avoid too much content .png

Content is, undoubtedly, a big part of online marketing and businesses know it, and that why they put significant budgets in generating valuable material. However, to provide consumers with information, some marketers tend to overdo it. Yes, there is such a thing as too much writing when marketing. When creating content, you are trying to appeal to the audience through knowledge and aiming for engagement that will hopefully lead to something more such as a purchase. Good quality content will contribute to increasing your web traffic. However, when your word count is overshooting the mark, it can have the opposite effects.

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3 Timeless User Experience Principles

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User experience. Chart with keywords and icons

When judging a website it’s easy to take a quick look and decide on an image, sentence or even a shade of blue that you don’t like. But at the crux of it, User Experience is the aspect that counts for the most.

It’s important that if an IT prospect lands on your page, they don’t bounce after 3 seconds of fast-pace scanning because they couldn’t find the ‘Contact Us’ page… (Another prospect bites the dust). Read More

The Truth About Leads

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In short, a lead is someone who has indicated some type of interest in your product or service and they have entered your customer relations system.

With more advanced Customer Relationship Management tools than ever, marketers have adopted new terms that define leads so that they can be better segmented into the appropriate sales cycle.

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