I sat down with Grazia Ladisa, Sherpa’s digital marketing executive and resident Google Guru to chat about two days she spent in London last week at Google’s Audience Expert Days – a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.
Grazia, what was the format of the day?
There were around 60 delegates from various agencies, three google tutors, notebooks, croissants and a really good buzz in the room. The day was hugely interactive, which kept us all engaged. We started off by playing a game of ‘set-up, optimise, bid’, which is Google’s version of Rock, paper, scissors. It was a great way to break the ice with the rest of the attendees and there was chocolate on offer so people were keen to win. I must have had luck on my side though as managed to remain undefeated and took the victory! I have come away with an entire notebook full of notes and ideas, so there is plenty to bring back to the team at Sherpa. Read More