There are currently in excess of 7000 different tools and platforms available to marketers looking to enhance, optimise, automate and streamline their marketing efforts. It is therefore no surprise that MarTech is causing an integration headache for many companies looking to make processes better. Many companies already employ the core tech – a content management system, a marketing automation platform, a CRM and a business insights platform. However, successful ABM campaigns depend on deep personalisation, orchestration across multiple accounts, and the ability to harvest vital insights from the nuances of interactions and relationships. For this reason, they require more powerful solutions and bigger investments. Read More
As Christmas fast approaches and 2018 creeps towards the final mile, we at Sherpa are looking toward 2019. In fact, we at Sherpa, have been looking toward 2019 for quite a while. Why’s that you ask? Well, because we are planners. Not in the ‘urban development’ sense, but in the ‘planning ahead is the number one rule of marketing’ sense. We spend countless hours planning campaigns, content, communications, sometimes even blogs! But why?
Well, to use the age-old adage “failing to plan, is planning to fail”. We are a goal driven agency…we have to be, as we have set targets in place from our clients (and for our own marketing) and therefore require a stringent plan to execute all of our marketing prowess. Are we just at risk of wishing our lives away and missing the now, always looking to the future and not focusing on the present? Absolutely not! Creating a full campaign plan, plotting targets, planning all the set content in advance, scheduling corresponding social posts and laying out set metrics, leaves you far more able to focus on the more agile elements of your marketing…’the now’.