As of January 2019, the total worldwide population is 7.7 billion, 4.2 billion of which use the internet. Quite a staggering number. However, what is more staggering is that out of the 4.2 billion internet users, 3.397 billion are active social media users. This translates as 81% and this number grows continuously, with a new user joining social media every 10 seconds. Still think your social media strategy can wait?
It is easy for b2b businesses to overlook social media in their overall strategy as it is hard to master and many deem social to be a playground rather than a bona fide communications platform and news sharing device. However, Hubspot discovered that 75% of B2B buyers use social media to support their purchase decision. This highlights that social is becoming more and more influential in b2b and must be factored in to every business’s marketing strategy. But with almost 70% of b2b enterprises distributing content across either Facebook, YouTube LinkedIn or Twitter, how can you ensure your company stands out above the noise? Here are five tips to ensure your b2b social media is on point: Read More