5 ways to make your b2b social media marketing successful

By | Sherpa blog, Social Media | No Comments

As of January 2019, the total worldwide population is 7.7 billion4.2 billion of which use the internet. Quite a staggering number. However, what is more staggering is that out of the 4.2 billion internet users, 3.397 billion are active social media users. This translates as 81% and this number grows continuously, with a new user joining social media every 10 seconds. Still think your social media strategy can wait?

It is easy for b2b businesses to overlook social media in their overall strategy as it is hard to master and many deem social to be a playground rather than a bona fide communications platform and news sharing device. However, Hubspot discovered that 75% of B2B buyers use social media to support their purchase decision. This highlights that social is becoming more and more influential in b2b and must be factored in to every business’s marketing strategy. But with almost 70% of b2b enterprises distributing content across either Facebook, YouTube LinkedIn or Twitter, how can you ensure your company stands out above the noise? Here are five tips to ensure your b2b social media is on point:   Read More

Do you need an app for that?

do you need an app for that?

By | B2B, Content Marketing, Digital Marketing, General, Social Media | No Comments

The fight to stay at the forefront of industry development and innovation can be exhausting, In the first quarter of 2018, there were 6,140 new android apps released through the Google Play store, every day. Leading edge or bleeding edge?

Of course, not all of these applications are suitable for business…although, after two years of GDPR prep, I could do with seeing if I can survive a term at Hogwarts (yep, there’s an app for that) as a bit of light relief! With new technologies developing at an incredible speed, it is up to businesses, not to be wooed by the latest app and maintain a focus on strengthening core routes to potential new clients. Read More

The Gamification of Relaxation – and why it helps!

By | Content Marketing, Social Media | No Comments

When I started writing this blog, I wasn’t expecting to write about gamification. I was expecting to write about something a bit more personal and fulfilling! But when I considered the two things I wanted to write about the most – running and meditation I realised that actually some of my drive to do both comes about at least in part because of gamification. Let me explain.Gamification

This year is the year I finally got the Headspace habit. I’ve always been drawn to the idea of meditation but thought that actually there’s no way I could empty my brain, or sit still. So although I read a few books on mindfulness I never really did anything about it. Then earlier this year, a good friend of mine mentioned Headspace. It came about because of a conversation about the founder of Headspace, Andy Puddicombe. She knew Andy very well, and I knew him a little bit (he used to live in Bedford before he became super famous, and once I even helped him with a marketing proposal he’d written!). Read More