Do you need an app for that?

do you need an app for that?

By | B2B, Content Marketing, Digital Marketing, General, Social Media | No Comments

The fight to stay at the forefront of industry development and innovation can be exhausting, In the first quarter of 2018, there were 6,140 new android apps released through the Google Play store, every day. Leading edge or bleeding edge?

Of course, not all of these applications are suitable for business…although, after two years of GDPR prep, I could do with seeing if I can survive a term at Hogwarts (yep, there’s an app for that) as a bit of light relief! With new technologies developing at an incredible speed, it is up to businesses, not to be wooed by the latest app and maintain a focus on strengthening core routes to potential new clients. Read More

The Gamification of Relaxation – and why it helps!

By | Content Marketing, Social Media | No Comments

When I started writing this blog, I wasn’t expecting to write about gamification. I was expecting to write about something a bit more personal and fulfilling! But when I considered the two things I wanted to write about the most – running and meditation I realised that actually some of my drive to do both comes about at least in part because of gamification. Let me explain.Gamification

This year is the year I finally got the Headspace habit. I’ve always been drawn to the idea of meditation but thought that actually there’s no way I could empty my brain, or sit still. So although I read a few books on mindfulness I never really did anything about it. Then earlier this year, a good friend of mine mentioned Headspace. It came about because of a conversation about the founder of Headspace, Andy Puddicombe. She knew Andy very well, and I knew him a little bit (he used to live in Bedford before he became super famous, and once I even helped him with a marketing proposal he’d written!). Read More