Avnet Embedded – Internet of Things Animation Project

As part of their Internet of Things focus, we helped Avnet Embedded to explain the benefits of partnering with them on integrated IoT solutions, by scripting, animating and creating this short video (based on a customer specific case study we had produced for them).

Launched at the all staff meeting it was received with great enthusiasm by the senior leadership and sales team as seen as a real value-add from marketing to their business.

Avnet Embedded – Make your business fly campaign

A cross vertical, pan-EMEA campaign highlighting key concerns and innovations specific to retail and healthcare markets, focussing on digital signage and personalisation.

Using a combination of direct mail, email, social media, thought leadership and event promotions; this campaign clearly demonstrated the value in inventive and engaging marketing content.

Make your business fly with a highflying agency…

“Working with the team has proved itself fantastically in the last 12 months… It’s been a total sea change in what we’re doing. The IT Marketing Agency has really changed where we are right now.”

Nick Donaldson
Director, Avnet Embedded

AVG Business – Raise Your Game Roadshow

A brand new concept, these roadshows were created to help MSPs develop their own businesses at the same time as increasing brand awareness and developing new prospects for AVG Business. We created the branding, vision and campaign and executed every element – from building the website, to driving attendance, managing and selecting top flight sporting venues across the UK, setting the agenda and finding speakers.

Through our connections, we were able to add real value to the initial concept, by bringing together vendors who had not worked together before, but who offered complementary solutions, including CompTIA, Epson, Tigerpaw and Infrascale. We also involved speakers from our network to create interest, like Richard Tubb and Andy Pope from Consort group and presented a session on sales and marketing for MSPs as part of the agenda.

“The IT Marketing Agency has been great team to work with. They are knowledgeable, enthusiastic, and just really understand the Channel. They have been a great help in putting together a new industry event aimed exclusively at Managed Services Providers and designed to give them the tools, insights and strategies to help develop and grow their business. We involved the ITMA to provide insights and recommendations on partners to work with. They understood our objectives and put forward great suggestions in terms of themes, locations, partners and followed through with timely and perfect execution.”

Kim Veerbeek
Director of Channel Marketing EMEA at AVG

Netgear – Hospitality campaign

This lead generation campaign was different because
 for the first time, Netgear were fully funding the cost of a campaign designed to deliver sales-ready leads
 to their channel partners. On the back of a report detailing the opportunities for wi-fi in the hospitality and hotel sector, we conducted an integrated campaign direct into a targeted sector, specifically chosen to represent the best opportunities for Netgear’s resellers.

After only 5 months, over 100 sales-ready leads had been passed through to reseller partners, generating an ROI of over 8x.

“We selected The IT Marketing Agency campaign for our lead generation campaign into the hospitality sector, because we knew their work in the IT sector. We have a great working relationship with the team and they have delivered consistently excellent results for us. The campaign has been very successful and generated a sales pipeline of almost quarter of a million dollars already. Due to the success of this campaign we are already working on the next project with The IT Marketing Agency and really value their advice and partnership approach.”

Kate Allen
Marketing Manager at NETGEAR

Allthings – Start up

As a brand new tech start up, allthings were working from ground zero. They needed support in identifying prospects, reaching out and spreading the word about this simple and effective collaborative tool which helps teams plan, share and get things done.

We helped with value proposition, messaging, website creation on Hubspot, content and social marketing. Over the course of 12 months, trials were up and the business was cooking on gas.

“These guys get the channel we’re in which is very refreshing. They’ve built an excellent team and I’m really enjoying working with them. ITMA have my whole marketing budget for this year so it’s fair to say I trust them to deliver.”

David Hay
Director at Allthings Ltd

CompTIA – Collateral

When CompTIA were looking for someone to help them localise their messaging for the UK, they came to us. We worked with the UK and US team to understand exactly what was required and help them to see what was needed for a different audience in the UK.

We designed, developed and created a ‘CompTIA 101’ piece that helped to explain exactly what CompTIA was (and wasn’t) for those solutions providers who still didn’t really know what they were about. We also created an exhibition kit and a set of videos to promote the EMEA conference and the UK Channel community.

“I’ve worked with Gemma for over 2 years now and continue to be impressed with her professionalism, creativity and flair. She has strong business acumen, taking a holistic perspective, specifically around integration of Marketing and Sales to drive the right results. Very considered and consistent and a joy with work with, qualities which enable great client relationships.”

Ita McAndrew
Office SMB Product Manager, Microsoft

Ingram Micro – Marketing Playbook

Ingram Micro UK contracted us to collate, unify and digitalise their marketing department’s entire services portfolio into one, singular location that can be accessed internally and externally.

A fully digital, online and standardised portfolio of Ingram Micro’s vendor marketing offering in an easy-to-use, ecommerce-style portal that allows for the simple planning, approval and delivery of strategic campaigns.

“The ITMA team is knowledgeable, enthusiastic and very capable with a wealth of channel experience. Great vendor contacts and a growing network of channel partners – and I love working with them.”

James Stannard
Brand Manager, Software at Arrow Electronics

Silverstring and Predatar – Brand Identity, Website, Lead Generation

Silverstring are a UK based MSP, specialising in IBM based software solutions. With a brand new Marketing Manager in place and only 3 weeks, our initial brief was to create a brand identity and new website for their main brand, Silverstring and their software product Predatar, which was being launched at the IBM Edge event in Las Vegas in May.

Of course, we delivered, merging the three existing sites into two linked, seamless and great looking websites. We also created a partner portal, thought leadership pieces and lead generation campaigns into both the UK and US markets.

“The IT Marketing Agency are a real pleasure to work with. They work very closely on any type of project, offering support from start to finish. During some major product launches in the last 12 months they understood the objectives and put forward innovative plans and followed through with timely execution.”

Mario Festa
Distribution Manager, Adobe Systems

GFI – Playbook

GFI then, or LogicNow needed to create a set of sales playbook for their UK partners. A tool to help educate, inform and assist reseller partners, each playbook covered a specific sales situation. Whether a one man band, or larger VAR, each playbook covered a LogicNow solution and gave advice and scenarios to help the reseller close more business.

“The most creative team I have had the good fortune to work with. The limits of ideas and originality have no bounds which in a world crowded with visions, images and meaningless tag lines enables The ITMA to be unique, vibrant and rise to every challenge. I would recommend their work to anyone considering taking a fresh approach and direction in their marketing, they will not look back.”

Alice Oates
Channel Manager, McAfee

Avnet Embedded – Toolkit campaign

A truly comprehensive, integrated marketing campaign, this ‘right channelling’ campaign had to find and convert net new customers. Asking ‘Are you using the right tools for the job?’ the campaign aimed to uncover customers new to the embedded opportunity. Through data research, targeting and tele-cleansing, we identified 200 top prospects across EMEA.

Each one was delivered their own toolkit and the business card of their local BDM. Telemarketing follow up to set appointments meant this pulled in $5m of new business in 12 months.

“I have worked closely with Gemma and found her professional, energetic and driven. Gemma’s drive to show how the channel can achieve more regards marketing has motivated me to also champion the cause. I hope to work with Gemma for many years to come.”

Carl West
Business Group Director, GfK

Ingram Micro – Christmas Campaign

A stylish, effective and successful multi-channel campaign engaging over 30 vendors with stimulating content that hit an unprecedented MNR target and boosted overall sales.

4,829 unique visits to the microsite with 18% conversion rate to the vendor sales teams, delivering highly-qualified, sales-ready leads raising £75,000 towards the marketing department’s December target.

A very Merry Christmas indeed!

“Gemma is a very creative, energetic marketer with strong commercial acumen making her a strong asset and a joy to work with.”

Apay Obang-Oyway
General Manager Software, Cloud & Mobility, Ingram Micro

“We chose The IT Marketing Agency to help us develop our marketing strategy. They were quick to respond, easy to deal with and had an obvious understanding of working in the channel. The service provided by them was excellent. They were very professional and easy to work with and had a great understanding of our company and what we are trying to achieve. It was a very easy and painless process from start to finish. We are very pleased with the output and immediately implemented the recommendations in our business. We would not hesitate to recommend them.”

Tracy Ridgley
Marketing Manager, Celerity

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